Data Protection & Privacy

Privacy Policy – How Reel 7 Protects Your Personal Data

Your privacy matters to us. This Privacy Policy explains in plain language what personal data Reel 7 collects from players on reel7.click, why we collect it, how we use and protect it and what rights you have over your own information. Please read this before registering an account.

Last updated: 1 January 2025

Quick Summary

We collect only the data needed to run the platform and process your payments in PKR.
We never sell your personal data to third parties for marketing.
All data is encrypted in transit (TLS 1.3) and at rest.
You can request access, correction or deletion of your data at any time.
We are legally required to share certain data with regulators for AML compliance.
You Register
Data Collected
Encrypted & Stored
Used to Operate
Your Rights Apply

Your Data Rights on Reel 7

These rights apply to every registered player. You do not need to justify exercising any of them — simply contact our support team.

Right of Access

You have the right to request a copy of all personal data Reel 7 holds about you. We will provide this within 30 days of your request in a clear, structured format. Contact support@reel7.click with "Data Access Request" in the subject line.

Right to Rectification

If any personal data Reel 7 holds about you is inaccurate or incomplete, you have the right to have it corrected. You can update most account information directly from your account settings. For information that cannot be changed self-service, contact support and we will correct it promptly.

Right to Erasure

You may request that Reel 7 delete your personal data. Note that we are legally required to retain certain data for anti-money laundering and regulatory compliance purposes for a minimum period regardless of your request. Data not subject to these legal obligations will be deleted promptly upon a valid request.

Right to Object

You have the right to object to Reel 7 processing your personal data for direct marketing purposes at any time. If you opt out of marketing communications, your data will no longer be used to send promotional emails or SMS messages. Operational communications related to your account and transactions cannot be opted out of while your account is active.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used and machine-readable format so that you can transfer it to another service. Reel 7 will provide your data export in JSON or CSV format within 30 days of a portability request submitted to support@reel7.click.

Right to Restrict Processing

In certain circumstances — for example if you believe data we hold is inaccurate and have asked for correction — you may request that we restrict processing of your data while the matter is resolved. During a restriction, Reel 7 may store your data but will not use it for any purpose other than storing it securely.

1. Who We Are and How to Contact Us

This Privacy Policy applies to the Reel 7 platform, operated at reel7.click ("Reel 7", "we", "us"). Reel 7 is the data controller for all personal data collected from players who register and use the platform. As data controller, Reel 7 is responsible for determining the purposes and means of processing your personal data and for ensuring that processing is conducted lawfully and transparently.

If you have any questions about this Privacy Policy, about the data Reel 7 holds on you or about how to exercise your data rights, please contact our Data Protection team at support@reel7.click. Please include "Privacy" or "Data Request" in your subject line to ensure your enquiry is routed to the correct team. We will respond within 5 business days.

This Privacy Policy was written to be readable by actual people — not just lawyers. We have kept technical language to a minimum and tried to explain things in the same straightforward way we would to any Pakistani player who called and asked us directly. If anything here is unclear, please reach out. Clarity about data is important to us.

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2. Personal Data We Collect

Reel 7 collects personal data through three channels: directly from you during registration and platform use, automatically through your device and browser as you use the platform, and in limited circumstances from third-party verification and payment service providers.

Data Category Specific Items How Collected
Identity DataFull legal name, date of birth, CNIC / passport number and copyYou provide during registration or KYC verification
Contact DataEmail address, Pakistani mobile number, city/provinceYou provide during registration
Financial DataEasypaisa / JazzCash / NayaPay wallet numbers, bank account details (IBFT), card details (last 4 digits only — full card numbers are processed by the payment gateway, not stored by Reel 7)You provide when making deposits or requesting withdrawals
Transaction DataDeposit amounts, withdrawal amounts, dates and times, payment method used, transaction reference numbersAutomatically generated during transactions
Gaming Activity DataGames played, bets placed, amounts wagered, winnings, session durations, responsible gaming tool usageAutomatically recorded during platform use
Technical DataIP address, device type and model, operating system, browser type and version, screen resolution, approximate location derived from IPAutomatically collected when you access the platform
Communications DataRecords of support chat conversations, emails and any other communications with Reel 7Recorded when you contact support

Reel 7 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data or health data. We do not collect full payment card numbers — card payments on Reel 7 are processed directly by our certified payment gateway using PCI DSS-compliant systems, and only the last four digits and card type are visible to Reel 7 staff.

3. Why Reel 7 Collects Your Personal Data

Every piece of data Reel 7 collects exists for a specific, documented reason. We do not collect data speculatively or "just in case". Here is a plain-language explanation of why each category is needed:

  • Identity Data — Required to verify your age (you must be 18+), confirm you are the person making withdrawals, comply with anti-money laundering (AML) regulations and prevent multiple account creation by the same person.
  • Contact Data — Needed to communicate with you about your account, send transaction confirmations, respond to support requests and, with your consent, send promotional offers.
  • Financial Data — Needed to process deposits and withdrawals in PKR through your chosen payment method (Easypaisa, JazzCash, NayaPay, SadaPay, IBFT or card) and to verify that withdrawals go to the same person who made the deposit.
  • Transaction Data — Required for account statements, dispute resolution, regulatory reporting and fraud detection.
  • Gaming Activity Data — Used to display your game history, calculate bonus wagering progress, identify patterns consistent with responsible gaming concerns and generate aggregate statistics for platform improvement.
  • Technical Data — Used to detect fraudulent logins, identify suspicious access patterns, ensure the platform works correctly on your device and comply with geographic access controls.
  • Communications Data — Used to maintain records of support interactions for quality assurance, dispute resolution and staff training.
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4. Legal Basis for Processing Your Data

Reel 7 processes personal data on the following legal bases:

Contractual Necessity

The majority of data processing on Reel 7 is necessary to perform our contract with you — the Terms and Conditions you accepted when registering. This includes processing your identity data to create your account, your financial data to handle deposits and withdrawals, and your gaming activity data to provide game access and calculate results. Without this processing, Reel 7 cannot operate the platform for you.

Legal Obligation

Reel 7 is required by law to collect and retain certain data for anti-money laundering (AML) compliance. This includes identity verification for all players making withdrawals above threshold amounts, transaction records held for a minimum of 5 years, and the obligation to report suspicious transactions to relevant financial intelligence authorities. This processing is non-negotiable — it is a legal requirement that cannot be waived by player preference.

Consent

Where Reel 7 uses your data for purposes that are not strictly necessary — primarily sending you promotional emails, SMS messages and personalised bonus offers — we do so based on your consent, given when you opt into marketing communications. You can withdraw this consent at any time by updating your communication preferences in your account settings or by contacting support@reel7.click.

Legitimate Interests

In certain circumstances, Reel 7 processes data based on legitimate interests — our genuine business interest in operating the platform securely and fairly. This includes processing technical data to detect fraud and unauthorised access, analysing aggregate gaming data to improve the platform, and retaining communications records for dispute resolution. In each case, we have assessed that our legitimate interest is not overridden by your privacy rights.

5. How Reel 7 Uses Your Personal Data

Beyond the specific purposes above, here is a complete picture of how your data is actually used day-to-day on the Reel 7 platform:

  • Creating and maintaining your player account and ensuring only you can access it.
  • Processing deposits and withdrawals in PKR through your chosen Pakistani payment method.
  • Verifying your identity before processing your first withdrawal (KYC process).
  • Calculating bonus wagering progress and crediting earned rewards.
  • Sending account-related communications including deposit confirmations, withdrawal notifications and security alerts.
  • Sending promotional communications (emails, SMS) where you have consented to receive them.
  • Monitoring for fraud, money laundering, unauthorised access and terms violations.
  • Providing and maintaining the responsible gaming tools in your account (deposit limits, self-exclusion etc.).
  • Resolving disputes raised through our customer support channels.
  • Complying with regulatory obligations including AML reporting requirements.
  • Improving the platform through aggregate analysis of how players use Reel 7 — this analysis uses anonymised data rather than individual identifiable records wherever possible.

Reel 7 does not use automated decision-making processes that produce significant legal effects on players. Account suspension decisions that involve data analysis are reviewed by a human member of the Reel 7 compliance team before any action is taken.

6. Who We Share Your Data With

Reel 7 does not sell your personal data to any third party. We share data only where strictly necessary to operate the platform or where legally required. The categories of recipients are:

Payment Processors

Easypaisa, JazzCash, NayaPay, SadaPay, IBFT processing banks and card payment gateways receive the financial data necessary to process your deposits and withdrawals. These processors are contractually bound to use your data only for payment processing and are prohibited from using it for any other purpose.

Game Technology Providers

Game providers including Pragmatic Play, JILI Games, NetEnt and others receive minimal technical data (a pseudonymous player ID, game session parameters and bet amounts) necessary to run their games within the Reel 7 platform. They do not receive your name, contact details or full financial data.

Identity Verification Services

For KYC purposes, Reel 7 may use a third-party identity verification service to confirm the authenticity of the documents you submit. These services process your identity documents under strict data agreements and are not permitted to retain or use your data beyond the verification purpose.

Regulatory and Law Enforcement Authorities

Reel 7 is legally required to share transaction data and player identity information with relevant financial intelligence units and law enforcement authorities where there is a legal obligation to do so — for example, in connection with an AML report or a court order. These disclosures are made only where legally required and Reel 7 will not make them voluntarily beyond what the law mandates.

All third parties with whom Reel 7 shares personal data are required to implement appropriate technical and organisational security measures and are prohibited from using your data for purposes beyond those specified in their agreement with Reel 7.

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7. How Reel 7 Secures Your Data

Data security is not treated as a compliance requirement at Reel 7 — it is a practical necessity. Here is specifically what we do to protect your personal data:

  • Encryption in Transit: All data transmitted between your device and Reel 7's servers is encrypted using TLS 1.3, the current industry gold standard for transport layer security. This means your login credentials, payment details and personal information cannot be intercepted in transit.
  • Encryption at Rest: Personal data stored in Reel 7's databases is encrypted at rest using AES-256 encryption. Even in the unlikely event of unauthorised access to our infrastructure, stored data cannot be read without the encryption keys.
  • Password Security: Your Reel 7 password is stored as a bcrypt hash with a unique salt. This means Reel 7 cannot retrieve your actual password — only verify that what you enter matches the stored hash. No Reel 7 employee can see your password.
  • Two-Factor Authentication: 2FA is available for all accounts and strongly recommended. With 2FA enabled, your account requires both your password and a one-time code even if your password were somehow obtained.
  • Access Controls: Reel 7 staff access to player data follows a strict need-to-know principle. Customer support staff can see what they need to resolve your issue. They cannot see your full financial details, document scans or complete transaction history without specific authorisation.
  • Penetration Testing: Reel 7 conducts quarterly independent penetration tests of its platform infrastructure. Vulnerabilities identified are classified by severity and patched within defined response windows — critical vulnerabilities within 24 hours.

Your Role in Security: Security is a shared responsibility. Please use a strong, unique password for your Reel 7 account, enable 2FA, keep your login details confidential and contact us immediately if you suspect your account has been accessed without your permission. Reel 7 will never contact you asking for your password.

8. How Long We Keep Your Data

Reel 7 retains personal data only for as long as necessary for the purpose it was collected and to comply with our legal obligations. The specific retention periods are:

  • Active Account Data: Retained for as long as your account is active and for a reasonable period after your last login to allow for account reactivation.
  • Identity and KYC Documents: Retained for a minimum of 5 years following account closure in compliance with AML regulations. Some jurisdictions require longer retention — Reel 7 will comply with whichever period is legally required.
  • Financial Transaction Records: Retained for a minimum of 5 years following the transaction date for regulatory compliance.
  • Gaming Activity Records: Retained for a minimum of 3 years from the date of the activity for dispute resolution and responsible gaming compliance purposes.
  • Support Communications: Retained for 2 years from the date of the last communication in the relevant thread for quality assurance and dispute resolution.
  • Marketing Preferences and Consent Records: Retained for as long as you are a registered player plus 1 year, to maintain accurate records of your consent status.

When retention periods expire, personal data is securely deleted or anonymised so that it can no longer be linked to you as an individual. Reel 7 conducts regular data audits to ensure that data is not retained beyond its applicable period.

9. Cookies and Tracking Technologies

Reel 7 uses cookies and similar technologies to operate the platform, remember your preferences and understand how the platform is being used. The following types of cookies are used:

Cookie Type Purpose Can Be Disabled?
Essential / Session CookiesKeep you logged in during a session, maintain your game state, ensure transactions process correctly. Without these, the platform cannot function.No — required for operation
Security CookiesDetect unusual login patterns, prevent cross-site request forgery (CSRF) and maintain session integrity.No — required for security
Preference CookiesRemember your platform settings such as language preference and display options so you do not have to reset them on each visit.Yes — disabling affects comfort but not core function
Analytics CookiesCollect anonymous data about how players navigate the platform — which pages are visited, where players encounter difficulty — to help us improve the platform. No personally identifiable information is included.Yes — via cookie preferences
Marketing CookiesWhere you have consented, used to personalise promotional content shown within the platform. Reel 7 does not use marketing cookies to track you across third-party websites.Yes — via cookie preferences or marketing opt-out

You can manage your cookie preferences through your browser settings. Note that disabling essential or security cookies will prevent the platform from functioning correctly. For non-essential cookies, you can withdraw consent at any time without affecting your ability to use the platform's core features.

10. Children's Privacy

Reel 7 is strictly an adult platform. We do not knowingly collect personal data from anyone under 18 years of age. If you are a parent or guardian and believe your child has registered on Reel 7 or submitted personal data to us, please contact support@reel7.click immediately. We will promptly investigate, close the account and delete all associated personal data.

Reel 7 applies age verification during registration and before processing first withdrawals specifically to prevent underage access. We take this obligation seriously and will always err on the side of caution when there is any doubt about a player's age.

11. Exercising Your Data Rights

To exercise any of your data rights — access, rectification, erasure, restriction, portability or objection — please contact support@reel7.click with the subject line stating the right you wish to exercise (e.g., "Data Access Request" or "Erasure Request"). We will acknowledge your request within 5 business days and respond substantively within 30 days.

We may ask you to verify your identity before processing a data request to ensure we are responding to the correct person. This is a standard precaution to protect your data from being disclosed to an impersonator. Identity verification for data requests can typically be completed via your registered email address and a simple account verification step.

There is no charge for exercising any of your data rights. Where requests are manifestly unfounded, excessive or repetitive, Reel 7 may charge a reasonable administrative fee — but this is not the norm and would only apply in genuinely exceptional circumstances. We will always explain clearly if a fee applies before processing the request.

12. Marketing Communications and Opt-Out

If you have opted in to receive marketing communications from Reel 7, we may send you emails or SMS messages about new games, promotions, tournaments and bonus offers. These communications are personalised based on your gaming activity on Reel 7 — for example, if you regularly play fishing games, we will send you fishing game promotions rather than generic offers.

You can opt out of marketing communications at any time by:

  • Clicking the "Unsubscribe" link in any marketing email from Reel 7.
  • Updating your communication preferences in the notifications section of your account settings.
  • Contacting support@reel7.click with "Unsubscribe" in the subject line.

Opting out of marketing communications does not affect operational messages. Reel 7 will continue to send you account security alerts, deposit confirmations, withdrawal notifications and support responses regardless of your marketing preference, as these are necessary communications directly related to your account and transactions.

13. Updates to This Privacy Policy

Reel 7 may update this Privacy Policy from time to time to reflect changes in how we operate, changes in applicable law or feedback from players. When material changes are made, we will notify registered players by email at least 7 days before the updated policy takes effect, and we will update the "Last Updated" date at the top of this page.

Continued use of the Reel 7 platform after a Privacy Policy update has been communicated constitutes your acceptance of the revised policy. If you disagree with an update, you should close your account and withdraw your balance before the change takes effect. Account closure requests can be submitted to support@reel7.click.

Previous versions of this Privacy Policy are available on request — contact support@reel7.click if you need to review an earlier version.

14. How to Contact Reel 7 About Privacy

For any question, concern or request related to your personal data or this Privacy Policy, the fastest way to reach the right team at Reel 7 is:

Email — Data & Privacy Enquiries

support@reel7.click — include "Privacy", "Data Request" or "Data Concern" in the subject line. Responses within 5 business days. For urgent data security concerns (e.g., suspected unauthorised account access), also contact live chat immediately for faster action.

Live Chat — Immediate Support

Available 24/7 from your logged-in account. Live chat is not the primary channel for formal data requests (those should be submitted in writing via email for record-keeping purposes) but is the best channel for urgent concerns or to get guidance on which data right to exercise.

This Privacy Policy is effective as of 1 January 2025 and supersedes all previous Reel 7 privacy notices.

Your Data Is Safe — Now Enjoy the Game

Reel 7 takes your privacy seriously so you can focus on what matters — playing great games and winning real PKR. Join over 500,000 Pakistani players on Pakistan's most trusted gaming platform.

18+ only  ·  T&Cs apply  ·  Please gamble responsibly